Privacy Policy – GOOD AMERICAN

Last Updated: April 1, 2023

1. Keeping your information safe

Good American is committed to keeping your information safe and secure and handling it in accordance with our legal obligations. This Privacy Policy (Policy) is designed to help you understand how we handle your data. It also explains your rights and choices. This Policy applies to these services (which we call the Platform in this Policy): the Good American website and online store; our mobile apps; our social media pages; our retail locations; and anywhere else we gather information about you and refer to this Policy. How we handle your information depends on which Platform services you use, and how you use them. This Policy is grouped into these sections:

about us and this Policy;
information we collect (https://www.goodamerican.com/pages/privacy-policy-info#Information_we_collect);
how we use information, including for advertising purposes (https://www.goodamerican.com/pages/privacy-policy-info#How_we_use);
when we disclose information to other parties, including for advertising purposes (https://www.goodamerican.com/pages/privacy-policy-info#Disclosures); and
your rights and controls over information about you. (https://www.goodamerican.com/pages/privacy-policy-info#Your_rights)

We encourage you to read this Policy carefully. If you have questions, please contact us.Opens in a new window

2. About us and this Policy

(a) Who we are – Good American, LLC operates the Platform and is referred to in this Policy as “Good American”, “we”, “our” or “us”. This Policy supplements and is governed by our Terms of Use (“Terms”). Capitalized terms that are used but not defined in this Policy are defined in our Terms. The Terms describe how the Platform works in general, including security measures we use to protect our systems and the information described in the Policy. (b) When this Policy applies – This Policy applies to you when you use the Platform, effective as of the Last Updated date above. By using or accessing the Platform, you signify that you have read, understand and agree to be bound by this Policy and the Terms.

If you are a current or former employee or contractor of ours, this Policy does not apply to you. You may contact us about your privacy practices and rights at [email protected] in a new window
If we receive your information in our role as a service provider to another business, our agreement with that business governs our use of your information. We will refer any questions or concerns of yours to that business.

Because the Platform changes often, this Policy may change over time. Anytime we modify the Policy, we will post a revised version on the Platform and update the Last Updated date above. If you have given us your contact information, we will notify you before any material changes take effect so you have time to review them. (c) Location-specific sections – The Platform operates from the United States, but this Policy applies worldwide. Our practices generally do not differ based on your location, but your rights and choices depend in part on the law where you live. For example, you may have rights under: (1) “GDPR”: implementations of the Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679; or (2) “CCPA”: the California Consumer Privacy Act, as amended. As a result, certain sections of this Policy apply to you only if you reside in a particular location:

California residents should consult the Rights under California law (https://www.goodamerican.com/pages/privacy-policy-info#Rights_under_California) section. If you reside in a U.S. jurisdiction that has enacted a data privacy law similar to CCPA or GDPR, we extend the same rights CCPA grants to California residents to you, except where we specify otherwise.
Residents of jurisdictions where GDPR applies – such as U.K., EU and Swiss residents – should consult the Rights under GDPR (https://www.goodamerican.com/pages/privacy-policy-info#Rights_under_GDPR) and International Data Transfers (https://www.goodamerican.com/pages/privacy-policy-info#International_Data_Transfers) sections.

If those sections apply to you, those sections override any contrary descriptions elsewhere in the Policy as they relate to you. If you have questions about your rights under other data privacy laws, please contact usOpens in a new window.

3. Information we collect

(a) Information you provide – You may use much of the Platform without providing any information about yourself. However, to use some aspects of the Platform, we will need information about you, such as if you:

Establish an account
Purchase products or services
Contact or communicate with us
Subscribe or opt-in to our newsletters, alerts, or other communications
Participate in a contest or promotion or redeem a prize

When you submit information through the Platform, whether provided to enable a service or through product reviews, you are consenting to its collection, use and disclosure in accordance with this Policy. Information you provide us may include personal identifiers. Please note that if you provide sensitive personal information to us, we use it only for our operational business purposes, and we do not disclose it to others for any other purpose. We attempt to limit the amount of sensitive personal information we collect. For instance, make a purchase through our Platform, your payment information, like your full credit card number and any payment-related security information, is only collected and processed our payment processing partners. (b) Information collected when you use the Platform – As you use the Platform, cookies and other technology we use will generate technical data about which features you use, how you use them and the devices you use to access our services. This information may include:

“Commercial Information” about your orders of products or services from us and interactions with store products.
“Device Information” related to the device you use to interact with the Platform, such as your IP address, its advertising IDs (which are randomly generated numbers that can be reset through your device’s settings, such as the device’s Apple IDFA or Android Advertising ID), its browser and operating system, its internet service provider, and its settings.
“Internet Activity” related to your use of the Platform, such as the pages you visit, the sites you use before or after visiting ours, your actions within the Platform, the content or advertisements you interact with, general geolocation information, time stamps and performance logs and reports.

(i) Cookies and other technology – We and third party partners collect personal information on the Platform using cookies, pixel tags or similar technologies. Our third party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. We may use both session cookies (which are deleted from your device when you exit the Platform) and persistent cookies (which remain on your device for longer or until you delete them manually). A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services. If you opt in to email or text messaging from us, cookies may be used to personalize your experience (e.g. send you personalized text messages such as shopping cart reminders).

4. How we use information

Here is detailed explanation of the various reasons for which we use your information, together with practical examples:

To provide our content, services and products to you

Create and manage your account
Provide you with customer support and respond to your requests
Complete your orders
Communicate with you about our services

To manage your account or fulfill product orders

Register you on the services to allow you to purchase goods or services
Administer your account on new features and apps

To improve our services and develop new ones

Administer focus groups, market studies and surveys
Review interactions with customer teams to improve our quality of service
Develop new content and services

To operate advertising and marketing campaigns

Administer sweepstakes, contests, discounts or other offers
Text you, after you have given your consent and only until you withdraw it, about offers, including on a personalized basis.
Customize advertising to you based on technical data and information about you in deidentified or hashed, non-human readable form
Perform and measure the effectiveness of advertising campaigns on our services and marketing campaigns off of the Platform
Communicate with you about products or services that we believe may interest you

To prevent, detect and fight fraud and other illegal or unauthorized activities

Find and address ongoing, suspected or alleged violations of our Terms
Better understand and design countermeasures against violations of our Terms
Retain data related to violations of our Terms to prevent against recurrences
Enforce or exercise our rights; for example, those in our Terms

To ensure legal compliance

Verify copyright or IP claims
Comply with legal requirements
Assist law enforcement

(a) Purposes – We rely on the following purposes to collect and use your information as described in this Policy:

Commercial purposes: The reason we process your information for purposes 1, 2, 3 and 4 above is to advance your economic interests or our economic interests. These purposes include performing the contract that you have with us, as embodied by our Terms and your orders, which advance our economic interests and yours. For instance, if you order products from us, we use your information to complete your payment and provide your product to you.
Business purposes: We process your information for purposes 1, 2, 5 and 6 above for operational reasons, in a reasonably necessary and proportionate manner (i.e., for business purposes under CCPA). For instance, we analyze users’ behavior on our services to continuously improve our offerings, we suggest offers we think might interest you and promote our own services, we process information to help keep our members safe and we process data where necessary to enforce our rights, assist law enforcement and enable us to defend ourselves in the event of a legal action.
Comply with applicable laws and regulations: We process your information for purpose 6 above where it is necessary for us to comply with applicable laws and regulations and evidence our compliance with applicable laws and regulations. For example, we retain traffic data and data about transactions in line with our accounting, tax and other statutory data retention obligations and to be able to respond to valid access requests from law enforcement.
Consent: From time to time, we may ask for your consent to collect specific information, such as your precise geolocation, or use your information for certain specific reasons, like providing your email address or phone number for direct marketing purposes. In general, you may withdraw your consent by changing your settings (such as browser or device settings) or following instructions provided with information we send you based on the consent you gave us (such as texting ‘stop’ in response to text messages). You may always withdraw your consent at any time – just contact usOpens in a new window

5. Disclosures of information to other

Since our goal is to help you discover great products and services, the principal reason we disclose your information is to maintain and improve your experience of the Platform. This section describes how and why we exchange personal information with contractors and third parties. It also describes exchanges made for certain purposes, like legal reasons and consensual direct marketing. We also disclose deidentified and/or anonymized data for these purposes. (a) Functional disclosures – In addition to the use of trackers described above, we contract with companies or individuals to provide certain services related to the functionality and features of the Platform, including payment processing, email and hosting services, software development, shipping and fulfillment, data management, and administration of contests and other promotions. We refer to them as “contractors.” We may disclose information about you, such as Personal Identifiers, Commercial Information, Internet Activity and Device Information, to contractors as necessary for them to perform their services. Contractors are not permitted to use information about you for any other purpose. In the past twelve (12) months, we have disclosed these types of information to the following types of contractors:

Analytics providers, namely Google Analytics, to tell us how the Platform is doing, such as which parts interest visitors and how long they visit before leaving. Among other data, they may receive your IP address.
Various hosting services and data processors to provide the infrastructure of the Platform, such as Cloudflare, which ensures that traffic is from real people, not computers. Among other data, they may receive your IP address.
Payment providers, namely ShopPay, Amazon Pay, PayPal and Catch, as applicable, to process payments between you and us, such as for subscriptions or products. These providers receive information about your order in order to tie your payment process to your order. We don’t receive all of the information you may provide to them as part of that process (for instance, we don’t receive full payment-account numbers).
Support providers, namely Gorgeous and AwesomeOS, to provide assistance to you when you request it. They are able to retrieve information about you that is relevant and necessary to your requests, such as account information and order details.

(b) For personalized ads – We share information with advertising partners to make the advertising presented to you more relevant to you. In the past twelve months, we have shared these categories of personal information to personalize advertising:

Device Information (including Personal Identifiers)
Commercial Information
Internet Activity
Geolocation

We have some or all of these categories of personal information with these third parties:

Attentive Mobile Inc.
Google LLC
Microsoft Corporation
Snap, Inc.
Meta Platforms, Inc.
Yahoo Inc.
Zemanta, Inc.
Twilio, Inc.
Taboola, Inc.
Reddit, Inc.

In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us;
When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company, our users, or others; and in connection with the enforcement of our Terms and other agreements; or
In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

(d) With your consent or at your request – We may periodically ask for your consent to disclose your information to third parties. Whenever we ask your consent for this reason, we will summarize the purpose and scope of the disclosure. For example, we may offer discounts to you if you consent to join our mailing list or participate in a promotion involving direct marketing communications. In that case, the Platform will display a checkbox near an email submission button explaining that by clicking the button, you agree to share your email with the content provider.